Anna Zaušková is a Professor at the Department of Marketing Communication at the Faculty of Mass Media
Communication UCM in Trnava, Slovakia. Her educational, research and publication activities are focused
on the use of online and offline communication tools in innovations and eco-innovations, innovation projects,
partnerships and clusters. She has been creating her own research school in this area. Recently, she has focused
her scientific research on the use of innovative communication tools (online, crossline, phygital, SoLoMo),
which are used by businesses to promote their eco-innovations.
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