Iveta Linina – Doctor of Economics and Management. The dissertation was defended in 2016 on the topic Development and Use of a Customer Relationship Management System in Retail Companies in the Baltic States. Associate Professor Iveta Linina has about 30 publications on this and related topics published in indexed databases and participation in more than 20 international conferences in Latvia and elsewhere in Europe. As well as more than 27 years of practical experience in sales and marketing management. Provides seminars and advises companies on the organization of marketing and sales processes. Active participates in the Council of Industry Experts and is a member of the Latvian Trade Association.

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