Marián Čvirik

MARIÁN ČVIRIK is an assistant professor at the University of Economics in Bratislava and a member of the Marketing Department. He is a specialist in marketing analysis, market research, strategic marketing, and consumer behaviour. He works as a review expert for several scientific journals with WOS and SCOPUS indexation. He currently works as a scientist at The International Business and Economic Research Academy (IBERA). He is also a member of the Center for Family Business, which operates within the Research Institute of Trade and Sustainable Business, where he holds the position of market research and data analytics expert. As of 2018, he is the author of more than 70 scientific articles, the author of several books and textbooks. Many of his scientific works are indexed in databases.

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