Moise Daniel

In 2004 he graduated from the Faculty of Commerce, Marketing Specialization, and in 2006 he graduated from the Marketing Faculty from the “Public Relations in Marketing” master’s program and in 2010 he defended the Doctoral Thesis entitled “Communication Strategies in Marketing Events “. During the Doctoral School, he conducted a 3-D research, both among the event audience, organizations that communicate with the help of the event, and event organizing companies. His post-doctorate was at the Romanian Academy where he held the dissertation titled “Impact of Events on Local and Regional Sustainable Development”. Author of Books: “Marketing and Event Management” appeared in 2014 and “Event Marketing: Fairs and Exhibitions” appeared in 2015 at ASE Bucharest. The area of research and interest are especially corporate and non-corporate events, but also the events that appeal to the stakeholders of the internal and external environment of the organization. He is one of the co-authors of the Romanian edition of the book “Introduction to Marketing”, Gary Armstrong, Philip Kotler, Daniel Moise and Ioan Plăiaș, published with the help of “Educational Center International Bookshop”. Sole author or co-author of over 70 articles published in prestigious journals or presented at various international conferences. Areas of interest: conducting and organizing corporate and non-corporate events but also communicating with the organization’s stakeholders.

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