Professor O.Tretyak is a well-known and distinguished professor who has founded a number of master’s programs in marketing at Moscow State University (Lomonosov M.V.) and the Higher School of Economics. Professor Tretyak’s former PhD students work at universities around the world. As a member of the editorial boards of several journals, Tretyak O. not only grow up the younger generation towards new and promising research areas but also promotes high international standards. For a long period of time she was a Head of Strategic Marketing Department and Head of PhD Scool of Management at Higher School of Economics. Professor O. Tretyak is a member of the Higher Attestation Commission under the Ministry of Science and Higher Education of Russia.
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