Dr. Bauerová is an Assistant Professor the department of Business Economics and Management at the School of Business Administration in Karviná, Silesian University in Opava. Her research focuses mainly on the retail sector, with a specific emphasis on the complexities of grocery retailing. Her research interests cover a wide range of topics, among which technology acceptance models stand out. In addition, her academic research encompasses the full breadth of emerging technologies in retail, both in the physical, online and virtual spheres. Her other scholarly interests are in marketing communications, as is her commitment to analysing electronic consumer typologies, with a strong focus on a subset of online grocery shoppers. Together, these key points underscore her scholarly interest in the complex intersections of marketing, technology, and consumer behaviour in retail.
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