doc. Ing. Štefan ŽÁK, PhD., MBA, LL.M. is an associate professor at the Department of Marketing, Faculty of Commerce, EU in Bratislava and guarantees the subjects Consumer Behavior. In his scientific research activities he focuses on the issues of marketing research, consumer behavior and applied marketing. During his scientific work so far, he was a responsible researcher, resp. member of the research team of 21 domestic and foreign projects, author and co-author of 6 scientific monographs, 8 university textbooks and more than 120 scientific articles published at home and abroad. He was a member of the scientific and editorial boards of several scientific and professional journals.
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