Ph.D. candidate at the University of Life Sciences in Prague in the field of Business and Sectoral Economics. Since his bachelor’s degree, he has been strategically dealing with the topic of trade in clothing industry products. It examines the issue from several perspectives: the economy of the sector, the contribution of the sector to the national economy and its social impacts, the impact on sustainable development, consumer behavior and purchasing decisions. The research focus naturally resulted in an interest in modern business and marketing tools for identification in new technologies. He first addressed the topic of the influence of social networks on trade in 2020 during a research internship at Juraj Dobrila University in Pula, Croatia.
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