My scientific and research activity is primarily focused on the issue of current trends in performance management in the healthcare sector regarding to its sustainability and the implementation of a Corporate Social Responsibility (CSR) in the healthcare practice. The portfolio of her long-term researches also includes the intergenerational investigation of the attributes of online consumer behavior in the e-commerce. She is the author of a several researches published in journals indexed in WoS (CC) and Scopus databases. Her publishing activity also includes scientific monographs, university textbooks and scripts. As a part of her research activity, she currently works as the deputy leader (Assoc. Prof. Viktória Ali Taha, PhD.) in the research grant of the project VEGA 1/0575/23 – “Management of a sustainable healthcare system in the conditions of Slovakia” (research period of 2023-2026). In the past, she worked as a leader of several successful projects within the scientific research university grants like GaPU and GAMA. As a part of her pedagogical activities, she participates as a lecturer in a profile subjects of the department such as Management, Risk and Change Management, Business Ethics and Corporate Culture, Intercultural Communication in Tourism and Strategic Management. She currently covers two subjects: Performance Management and Digital Trends in HRM.
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